John Burch has a degree from the prestigious school of Knocked-down-but-got-back-up-swinging University. After starting a BIZ at the age of 20 and quickly realizing he had no clue how to run it, he studied at the feet of the masters, often times sleeping on their couches when visiting.
Eventually he turned his BIZ around and became enamored with the process of BIZ transformation. After working as a consultant in writing, music, and several different types of fitness programs he started The BIZ. In the past 5 ½ years The BIZ has coached over 500 BIZ owners, mostly CrossFit and other fitness studios.