business

The Biggest Mistake You Are Making With Digital Marketing

Here's a little secret. Your number-one objective with any digital marketing campaign is to acquire an email address.

How to Define and Attract Your Ideal Client

Not all customers are created equal. Some are a nightmare to work with and don't care about what you do. You want to attract people just like you.

Growth Hacking: An Essential Skill for the New-Age Entrepreneur

Having a great concept isn't going to cut it anymore. The new metric will be growth velocity. Bigger, faster is better.

Why I Believe in the Core Vales of the YMCA

The YMCA might not be the most cutting-edge gym, but it has a genuine sense of community - and a commitment to it, as well.

The CSCS Credential: What's It Actually Worth?

A new survey of physical therapists who hold a CSCS credential found it might only be helpful in some areas of business.

My Greatest Regret as a Business Owner

Your greatest regrets in business will be about people. Not business abstractions, but real people, with names and faces.

Fill Your Classes Through Painting Your Ideal Client

Define who the people are you’re pursuing and you’ll have classes filled with whatever customers you want.

Do You Give Good Phone? A Guide for Growing Your Business

Customers who get their issue resolved tell around four to six other people. So every time your phone rings, it's an opportunity.

How Success in Exercise Is Like Success in Investing

These two endeavors come down to the exact same working principles - hard work, discipline, determination, and focus on a long-term goal.

How Can Your Fitness Business Earn Trust?

Any business would love to have the trust of their customers. But trust cannot be bought or conjured through words. It's about what you do.

Why Your CrossFit Gym Needs an On-Ramp Program

An on-ramp teaches foundational movements, but it also teaches the language of CrossFit, lowers injury rates, and welcomes clients into your culture.

How to Protect Your Customers from Identity Theft

As big companies devote more money and personnel to security, criminals are increasingly turning to small businesses that present a softer target.

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