business

Member Retention: Is It Important?

Looking at the numbers of people who actually stick around your gym can be scary, but your business will thank you.

The Reasons Why You Should or Shouldn't Be a Trainer

I’ve had many individuals approach me with questions about being a trainer and whether to become one. Here’s the advice I've told them.

Are Gym Membership Contracts a Good or Bad Idea?

I firmly believe that approaching contracts with honesty and humanity will build a much better business for you and your team - and your clients.

4 Questions to Ask Before Taking on a New Client

Today I'll discuss a few good reasons to pre-qualify clients and also give you some concrete steps to go about it.

Tech Review: Google Helpouts

What if I told you there was a way, as either a trainer or trainee, that you could accomplish your fitness or business goals from the privacy of your own home, when you can make the time?

4 Ideas to Consider When Opening Up Your Gym Business

Looking to opening up your own gym business? Help is at hand, not just from me but from those who have done it before. Here are a few things I would look at if I was in your shoes.

Points to Consider When Choosing a Business Partner or Investor for Your Gym

Make sure both you and any potential business partner or investor are comfortable with the answers to all of these questions before joining forces.

Coach Checklist: What to Look For When Hiring Instructors

Your team is your family and what power your business. These are important things you need to examine before bringing a new member into your business team.

Lululemon, Fat Shaming, and Turning a Profit in the Yoga Market

My Facebook wall has lit up with criticism over lululemon athletica's founder Chip Wilson's comments about the company's trademark luon pants not being suitable for every size and shape.

The Necessity of Class Size Caps and Booking Systems for the Small Gym Owner

As a gym business grows, class size can become a problem for many business owners. But if you incorporate a class cap, you also have to figure out how to enforce it.

Taking Responsibility for Your Business: If You End Up With a Bucket...

You have to be able to properly assess a problem in order to create and attack a solution. And that includes if the problem is you.

Why You Should Pre-Qualify Clients and Refuse to Work With Just Anybody

I urge everyone involved in this industry to look at how you recruit and what processes you use to screen and qualify potential customers.

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