Booking Your First TV Appearance as a Fitness Expert
There are critical steps to follow to ensure a successful TV appearance that may boost your credentials as a fitness pro.
The Top 10 Coaching and Business Articles of 2014
In this industry, there are both pitfalls and possibilities around every corner. Here's how to navigate through them.
Breaking Muscle HQ
Membership Growth: How Much Is Too Much?
When it comes to client growth, it is important to know when enough is enough.
The Most Costly Mistake a New Gym Owner Can Make
There is one cost that seldom shows up on the books. Because of that, the finances of a dream business are often distorted.
The Art of Selling Fitness Without Being Sleazy
Fitness entrepreneurs - your sales need to support yourself before you can truly help as many people as possible.
7 Ways to Get Ahead in the Fitness Business
I don’t have all the answers for running a gym business. But I do have this collection of principles that have led me to success.
The Biggest Mistake You Are Making With Digital Marketing
Here's a little secret. Your number-one objective with any digital marketing campaign is to acquire an email address.
How to Define and Attract Your Ideal Client
Not all customers are created equal. Some are a nightmare to work with and don't care about what you do. You want to attract people just like you.
Growth Hacking: An Essential Skill for the New-Age Entrepreneur
Having a great concept isn't going to cut it anymore. The new metric will be growth velocity. Bigger, faster is better.
Why I Believe in the Core Vales of the YMCA
The YMCA might not be the most cutting-edge gym, but it has a genuine sense of community - and a commitment to it, as well.
Eric C. Stevens
The CSCS Credential: What's It Actually Worth?
A new survey of physical therapists who hold a CSCS credential found it might only be helpful in some areas of business.
My Greatest Regret as a Business Owner
Your greatest regrets in business will be about people. Not business abstractions, but real people, with names and faces.
Fill Your Classes Through Painting Your Ideal Client
Define who the people are you’re pursuing and you’ll have classes filled with whatever customers you want.
Do You Give Good Phone? A Guide for Growing Your Business
Customers who get their issue resolved tell around four to six other people. So every time your phone rings, it's an opportunity.
How Success in Exercise Is Like Success in Investing
These two endeavors come down to the exact same working principles - hard work, discipline, determination, and focus on a long-term goal.
Eric C. Stevens
How Can Your Fitness Business Earn Trust?
Any business would love to have the trust of their customers. But trust cannot be bought or conjured through words. It's about what you do.
Why Your CrossFit Gym Needs an On-Ramp Program
An on-ramp teaches foundational movements, but it also teaches the language of CrossFit, lowers injury rates, and welcomes clients into your culture.
How to Protect Your Customers from Identity Theft
As big companies devote more money and personnel to security, criminals are increasingly turning to small businesses that present a softer target.
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