business

How Can Your Fitness Business Earn Trust?

Any business would love to have the trust of their customers. But trust cannot be bought or conjured through words. It's about what you do.

Why Your CrossFit Gym Needs an On-Ramp Program

An on-ramp teaches foundational movements, but it also teaches the language of CrossFit, lowers injury rates, and welcomes clients into your culture.

How to Protect Your Customers from Identity Theft

As big companies devote more money and personnel to security, criminals are increasingly turning to small businesses that present a softer target.

Everything You Need to Know Before Opening a CrossFit Gym

There's a harsh reality about owning a gym. Do it wrong and you can easily wind up broke, busy, and with no time for your own workouts.

How the New CrossFit Certification Levels Will Impact You

Overnight we went from a world where everybody could claim to be a CrossFit coach to a world where nobody can.

Multilevel Marketing Supplements and CrossFit

CrossFit affiliates are a multilevel marketing (MLM) dream come true. But MLM is not something that will benefit most affiliates or most people.

Eradicating Stupidity with Andrew Read: Breaking Muscle Radio, Ep 3

In this episode, we chat about the state of the fitness industry, the importance of lifestyle for long-term health, and eradicating stupidity.

Fitness Lessons Learned: The Essentials From Expert Coaches

This week's picks are all about the valuable lessons learned by athletes and coaches. And thank goodness they're sharing with us.

An Uncomfortable Read for Coaches

I’m going to present you with three typical scenarios from the fitness industry. If you recognize yourself in this article, maybe it's time to be a bit more respectful.

A Periodized Plan for Success as a Personal Trainer

I have a confession to make. I have lied, pretended to be someone I am not, and more than likely wasted the valuable time of people I’ve come in contact with.

Are Your Clients Holding Your Business Captive?

How does a business stay true to the founder's vision and still allow customers to drive innovation?

Can Meditation Cause Harm in the Wrong Hands?

Should mediation be used to make members of the military better at killing or business people better at business?

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