6-week challenge versus professional coach for life: Which business are you in? You can’t be in both.

Filter out the marketing messages, choose your tribes wisely, listen to your body, and follow your heart.

Here are three successful brands, with three very different approaches to branding.

Identifying your ideal client type can also be a process of self-discovery.

Even if you don't know what the result will be, you've got to just start—or you'll never get anywhere.

A complete marketing calendar makes sure you focus on the things that mean the most to your bottom line.

Coaches should skip the gimmicks, and just shut up and listen to their customers.

It’s a saturated market, for sure, but don’t let that discourage you.

Your online presence should pay off in real business.

Success with Internet marketing comes with frequency and quality of posted content. How do you rate?

The social media wars orchestrated by CrossFit HQ are a sign of a deeper problem with its company culture.

Here's a little secret. Your number-one objective with any digital marketing campaign is to acquire an email address.

Not all customers are created equal. Some are a nightmare to work with and don't care about what you do. You want to attract people just like you.

The moment you understand this tactic will be the day you see huge profits and gains in your business.

Define who the people are you’re pursuing and you’ll have classes filled with whatever customers you want.

Are you making these mistakes? It could be costing you clients and your reputation.

If done wrong, your AdWords campaign can eat through your budget like Kobayashi through a pile of hot dogs.