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marketing
The 6-Week Challenge: Playing a Losers Game
6-week challenge versus professional coach for life: Which business are you in? You can’t be in both.
Craig “Patty” Patterson
Society Is Aging Us Prematurely
Filter out the marketing messages, choose your tribes wisely, listen to your body, and follow your heart.
Susan Westlake
Branding the Independent Gym - A Panel Discussion
Here are three successful brands, with three very different approaches to branding.
Dan Kallen
Find Your Archetypal Client Persona
Identifying your ideal client type can also be a process of self-discovery.
Chandler Stevens
Just Get Started
Even if you don't know what the result will be, you've got to just start—or you'll never get anywhere.
Chandler Stevens
Creating a 12-Month Marketing Calendar
A complete marketing calendar makes sure you focus on the things that mean the most to your bottom line.
Nick Rians
Sell Less, Coach More
Coaches should skip the gimmicks, and just shut up and listen to their customers.
Chandler Stevens
How to Be a Successful Fitness Business Owner
It’s a saturated market, for sure, but don’t let that discourage you.
Justin Woltering
Become Your Brand: How to Build the Perfect Web Presence
Your online presence should pay off in real business.
Breaking Muscle Editors
Successful Internet Marketing: Consistency Is King
Success with Internet marketing comes with frequency and quality of posted content. How do you rate?
Andrew Read
Bad Advertising and Hubris: Will CrossFit HQ Ever Apologize?
The social media wars orchestrated by CrossFit HQ are a sign of a deeper problem with its company culture.
Patrick McCarty
The Biggest Mistake You Are Making With Digital Marketing
Here's a little secret. Your number-one objective with any digital marketing campaign is to acquire an email address.
James Breese
How to Define and Attract Your Ideal Client
Not all customers are created equal. Some are a nightmare to work with and don't care about what you do. You want to attract people just like you.
James Breese
A Highly Effective Facebook Marketing Tactic for Fitness Professionals
The moment you understand this tactic will be the day you see huge profits and gains in your business.
James Breese
Fill Your Classes Through Painting Your Ideal Client
Define who the people are you’re pursuing and you’ll have classes filled with whatever customers you want.
John Annillo
4 Mistakes Coaches Make on the Internet
Are you making these mistakes? It could be costing you clients and your reputation.
Chet Morjaria
Are These Two Google AdWords Mistakes Costing Your Gym Money?
If done wrong, your AdWords campaign can eat through your budget like Kobayashi through a pile of hot dogs.
Teddy Kim