small business

How to Define and Attract Your Ideal Client

Not all customers are created equal. Some are a nightmare to work with and don't care about what you do. You want to attract people just like you.

How to Protect Your Customers from Identity Theft

As big companies devote more money and personnel to security, criminals are increasingly turning to small businesses that present a softer target.

Everything You Need to Know Before Opening a CrossFit Gym

There's a harsh reality about owning a gym. Do it wrong and you can easily wind up broke, busy, and with no time for your own workouts.

The Goldilocks Question: Is Your Gym Too Big, Too Soft, or Just Right?

If you're trying to select a gym and don't know how to choose, the childhood storybook character might have a lesson for you.

5 Essential Questions to Ask Before You Sign a Gym Lease

One of the most important, but rarely discussed aspects of opening a gym is your lease - and a commercial lease can be a beast.

Member Retention: Is It Important?

Looking at the numbers of people who actually stick around your gym can be scary, but your business will thank you.

4 Questions to Ask Before Taking on a New Client

Today I'll discuss a few good reasons to pre-qualify clients and also give you some concrete steps to go about it.

4 Ideas to Consider When Opening Up Your Gym Business

Looking to opening up your own gym business? Help is at hand, not just from me but from those who have done it before. Here are a few things I would look at if I was in your shoes.

Points to Consider When Choosing a Business Partner or Investor for Your Gym

Make sure both you and any potential business partner or investor are comfortable with the answers to all of these questions before joining forces.

Coach Checklist: What to Look For When Hiring Instructors

Your team is your family and what power your business. These are important things you need to examine before bringing a new member into your business team.

The Necessity of Class Size Caps and Booking Systems for the Small Gym Owner

As a gym business grows, class size can become a problem for many business owners. But if you incorporate a class cap, you also have to figure out how to enforce it.

Taking Responsibility for Your Business: If You End Up With a Bucket...

You have to be able to properly assess a problem in order to create and attack a solution. And that includes if the problem is you.

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