Membership Growth: How Much Is Too Much?
When it comes to client growth, it is important to know when enough is enough.
How to Define and Attract Your Ideal Client
Not all customers are created equal. Some are a nightmare to work with and don't care about what you do. You want to attract people just like you.
How to Protect Your Customers from Identity Theft
As big companies devote more money and personnel to security, criminals are increasingly turning to small businesses that present a softer target.
Everything You Need to Know Before Opening a CrossFit Gym
There's a harsh reality about owning a gym. Do it wrong and you can easily wind up broke, busy, and with no time for your own workouts.
Becca Borawski Jenkins
The Goldilocks Question: Is Your Gym Too Big, Too Soft, or Just Right?
If you're trying to select a gym and don't know how to choose, the childhood storybook character might have a lesson for you.
5 Essential Questions to Ask Before You Sign a Gym Lease
One of the most important, but rarely discussed aspects of opening a gym is your lease - and a commercial lease can be a beast.
Member Retention: Is It Important?
Looking at the numbers of people who actually stick around your gym can be scary, but your business will thank you.
4 Questions to Ask Before Taking on a New Client
Today I'll discuss a few good reasons to pre-qualify clients and also give you some concrete steps to go about it.
4 Ideas to Consider When Opening Up Your Gym Business
Looking to opening up your own gym business? Help is at hand, not just from me but from those who have done it before. Here are a few things I would look at if I was in your shoes.
Points to Consider When Choosing a Business Partner or Investor for Your Gym
Make sure both you and any potential business partner or investor are comfortable with the answers to all of these questions before joining forces.
Coach Checklist: What to Look For When Hiring Instructors
Your team is your family and what power your business. These are important things you need to examine before bringing a new member into your business team.
The Necessity of Class Size Caps and Booking Systems for the Small Gym Owner
As a gym business grows, class size can become a problem for many business owners. But if you incorporate a class cap, you also have to figure out how to enforce it.
Taking Responsibility for Your Business: If You End Up With a Bucket...
You have to be able to properly assess a problem in order to create and attack a solution. And that includes if the problem is you.
Why You Should Pre-Qualify Clients and Refuse to Work With Just Anybody
I urge everyone involved in this industry to look at how you recruit and what processes you use to screen and qualify potential customers.
Are You Running a Business That Has No Wages?
Why is it some people choose to approach their pricing model for a gym business in a completely illogical fashion? A business that does not pay its owner can't possibly last.
Opinions Are Like...Well, You Know: How to Find Solid Business Advice
If you have a business goal and the person advising you has no track record to speak of in relation to your goal, take it with a pinch of salt.
I Want to Open a CrossFit, You Say - But, Do You Really?
"I want to open a CrossFit/training facility/studio. I’m gonna share it with everybody and I am going to be awesome." Oh, yeah? Great. So, how do you feel about working a commission-only sales job?
The Pitfalls of Charging Peanuts: How Coaches Set Themselves Up for Burnout
Are you a gym owner or coach who works sixty to seventy hours a week? Are you verging on burnout and barely making the money to keep going? Then you need to watch this video.
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