Adam has been involved in the health and fitness industry for almost twenty years. He has tried his hand at massage therapy, martial arts instructing, and coaching. He now mentors business owners in the same industry.
Back in 2006, when no one knew what CrossFit was, he opened the third affiliate in Australia. The training method complemented his BJJ training and the contrarian approach appealed to his more liberal side. He sold his gym in 2013.
Adam now helps other gym owners fill their gyms. He delivers mentoring and training that helps business owners achieve their life goals by helping other people improve their lives.
Adam writes - and has written for - a number of publications such as Blitz, WOD Magazine, and various blogs including his own. He is also a regular guest on podcasts.