John Burch has a degree from the prestigious school of Knocked-down-but-got-back-up-swinging University. After starting a business at the age of twenty and quickly realizing he had no clue how to run it, he studied at the feet of the masters, often times sleeping on their couches when visiting.
Eventually he turned his business around and became enamored with the process of business transformation. After working as a consultant in writing, music, and several different types of fitness programs he started The BIZ. In the past 5.5 years The BIZ has coached over 500 business owners, mostly CrossFit and other fitness studios.