Holding more than 25 U.S. patents, inventing the marque feature in Microsoft Office 2010, starting two successful companies and the non-profit nutrition education effort Slim Is Simple.org, authoring a three book series approved as curriculum for registered dieticians by the Academy of Nutrition and Dietetics and endorsed by top doctors at the Harvard Medical School, Johns Hopkins, and UCLA (The Smarter Science of Slim), releasing the ground-breaking book The Calorie Myth with HarperCollins in 2014, and hosting a top ranked iTunes health and fitness podcast, Jonathan Bailor is an accomplished inventor, entrepreneur, philanthropist, researcher, author, and public speaker.
Bailor became an exercise and fitness devotee early in his life, spending hours in the gym and carefully monitoring his diet and exercise. As a personal trainer, he worked closely with clients who would achieve the results they wanted as long as they spent countless hours exercising and followed restrictive diets, but without constant coaxing to “eat less and exercise more,” would inevitably harm their health and gain back more weight than they lost. Bailor shared the frustration of his clients and carried the burden of recommending a lifestyle that was not sustainable. He began to suspect that much of what society had been told about diet and exercise was based on trendy opinions spurred by corporate advertising hype, rather than scientific fact.
Ten years of collaboration, over 1,100 research studies, and more than 10,000 pages of scientific research later came Bailor’s books - The Smarter Science of Slim series (Aavia, 2012) and The Calorie Myth (HarperCollins, 2014), which bridge the gap between the scientific world and the everyday world, dispel the myths and marketing that have fueled the current health care crisis, and provide a proven lifestyle for lasting wellness by focusing on the quality of food and exercise and then eating more and exercising less – but smarter.