Coaching & Business

The Biggest Mistake You Are Making With Digital Marketing

Here's a little secret. Your number-one objective with any digital marketing campaign is to acquire an email address.

How Coaching the Underdog Has Brought Me Joy

It’s easy to work with a talented athlete, but you need patience and knowledge to teach clients with little talent or possibly even desire.

How to Define and Attract Your Ideal Client

Not all customers are created equal. Some are a nightmare to work with and don't care about what you do. You want to attract people just like you.

Growth Hacking: An Essential Skill for the New-Age Entrepreneur

Having a great concept isn't going to cut it anymore. The new metric will be growth velocity. Bigger, faster is better.

The CSCS Credential: What's It Actually Worth?

A new survey of physical therapists who hold a CSCS credential found it might only be helpful in some areas of business.

A Highly Effective Facebook Marketing Tactic for Fitness Professionals

The moment you understand this tactic will be the day you see huge profits and gains in your business.

Reassess Your Coaching Cues to Get Results For Your Clients

Evaluate your coaching, evaluate each other’s coaching - then make the improvements. Your athletes will thank you.

My Greatest Regret as a Business Owner

Your greatest regrets in business will be about people. Not business abstractions, but real people, with names and faces.

Fill Your Classes Through Painting Your Ideal Client

Define who the people are you’re pursuing and you’ll have classes filled with whatever customers you want.

Do You Give Good Phone? A Guide for Growing Your Business

Customers who get their issue resolved tell around four to six other people. So every time your phone rings, it's an opportunity.

5 Mistakes You're Making When Ordering Gym Shirts

Here's how to avoid the headaches and just get down to what matters - bringing your community together.

How Can Your Fitness Business Earn Trust?

Any business would love to have the trust of their customers. But trust cannot be bought or conjured through words. It's about what you do.

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