Coaching & Business

The Art of Selling Fitness Without Being Sleazy

Fitness entrepreneurs - your sales need to support yourself before you can truly help as many people as possible.

How to Develop a Strong Coach-Weightlifter Relationship

Only those who have undergone the competitive experience can efficiently master the role of a coach.

7 Ways to Get Ahead in the Fitness Business

I don’t have all the answers for running a gym business. But I do have this collection of principles that have led me to success.

Growth Hacking: The Secret of the CrossFit Phenomenon

The Internet is embedded in CrossFit's DNA. How can your business leverage this viral power of technology?

The Biggest Mistake You Are Making With Digital Marketing

Here's a little secret. Your number-one objective with any digital marketing campaign is to acquire an email address.

How Coaching the Underdog Has Brought Me Joy

It’s easy to work with a talented athlete, but you need patience and knowledge to teach clients with little talent or possibly even desire.

How to Define and Attract Your Ideal Client

Not all customers are created equal. Some are a nightmare to work with and don't care about what you do. You want to attract people just like you.

Growth Hacking: An Essential Skill for the New-Age Entrepreneur

Having a great concept isn't going to cut it anymore. The new metric will be growth velocity. Bigger, faster is better.

The CSCS Credential: What's It Actually Worth?

A new survey of physical therapists who hold a CSCS credential found it might only be helpful in some areas of business.

A Highly Effective Facebook Marketing Tactic for Fitness Professionals

The moment you understand this tactic will be the day you see huge profits and gains in your business.

Reassess Your Coaching Cues to Get Results For Your Clients

Evaluate your coaching, evaluate each other’s coaching - then make the improvements. Your athletes will thank you.

My Greatest Regret as a Business Owner

Your greatest regrets in business will be about people. Not business abstractions, but real people, with names and faces.

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