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Leadership 101: What Trainers and Gym Owners Need to Know
A leader is not a manager. True leaders create and inspire great ideas.
Booking Your First TV Appearance as a Fitness Expert
There are critical steps to follow to ensure a successful TV appearance that may boost your credentials as a fitness pro.
Where Do Personal Trainers Go to Die?
Your days as a trainer and coach will come to an end eventually, so what will you do next?
Eric C. Stevens
Creating Balance in Fitness: Redefining Obesity for 2015
Coaches, stop the downward spiral of detrimental coaching and nutritional counseling with your obese clients.
The Top 10 Coaching and Business Articles of 2014
In this industry, there are both pitfalls and possibilities around every corner. Here's how to navigate through them.
Breaking Muscle HQ
Membership Growth: How Much Is Too Much?
When it comes to client growth, it is important to know when enough is enough.
Why Your Session Price Doesn't Matter to Clients
The first thing you must focus on, which is often overlooked, is the value you provide for your clients and gym members.
The Most Costly Mistake a New Gym Owner Can Make
There is one cost that seldom shows up on the books. Because of that, the finances of a dream business are often distorted.
Know Your Role: It's Okay to Say You Don't Know
Saying you aren’t an expert in something is seen as a sign of weakness. But nothing could be further from the truth.
How to Get Clients on Board and Keep Them There
When someone stands out from the Internet swamp it makes me sit up and take notice. Here's how to be that person.
The Art of Selling Fitness Without Being Sleazy
Fitness entrepreneurs - your sales need to support yourself before you can truly help as many people as possible.
How to Develop a Strong Coach-Weightlifter Relationship
Only those who have undergone the competitive experience can efficiently master the role of a coach.
7 Ways to Get Ahead in the Fitness Business
I don’t have all the answers for running a gym business. But I do have this collection of principles that have led me to success.
Growth Hacking: The Secret of the CrossFit Phenomenon
The Internet is embedded in CrossFit's DNA. How can your business leverage this viral power of technology?
The Biggest Mistake You Are Making With Digital Marketing
Here's a little secret. Your number-one objective with any digital marketing campaign is to acquire an email address.
How Coaching the Underdog Has Brought Me Joy
It’s easy to work with a talented athlete, but you need patience and knowledge to teach clients with little talent or possibly even desire.
How to Define and Attract Your Ideal Client
Not all customers are created equal. Some are a nightmare to work with and don't care about what you do. You want to attract people just like you.
Growth Hacking: An Essential Skill for the New-Age Entrepreneur
Having a great concept isn't going to cut it anymore. The new metric will be growth velocity. Bigger, faster is better.
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