Coaching & Business

Why Your Session Price Doesn't Matter to Clients

The first thing you must focus on, which is often overlooked, is the value you provide for your clients and gym members.

The Most Costly Mistake a New Gym Owner Can Make

There is one cost that seldom shows up on the books. Because of that, the finances of a dream business are often distorted.

Know Your Role: It's Okay to Say You Don't Know

Saying you aren’t an expert in something is seen as a sign of weakness. But nothing could be further from the truth.

How to Get Clients on Board and Keep Them There

When someone stands out from the Internet swamp it makes me sit up and take notice. Here's how to be that person.

The Art of Selling Fitness Without Being Sleazy

Fitness entrepreneurs - your sales need to support yourself before you can truly help as many people as possible.

How to Develop a Strong Coach-Weightlifter Relationship

Only those who have undergone the competitive experience can efficiently master the role of a coach.

7 Ways to Get Ahead in the Fitness Business

I don’t have all the answers for running a gym business. But I do have this collection of principles that have led me to success.

Growth Hacking: The Secret of the CrossFit Phenomenon

The Internet is embedded in CrossFit's DNA. How can your business leverage this viral power of technology?

The Biggest Mistake You Are Making With Digital Marketing

Here's a little secret. Your number-one objective with any digital marketing campaign is to acquire an email address.

How Coaching the Underdog Has Brought Me Joy

It’s easy to work with a talented athlete, but you need patience and knowledge to teach clients with little talent or possibly even desire.

How to Define and Attract Your Ideal Client

Not all customers are created equal. Some are a nightmare to work with and don't care about what you do. You want to attract people just like you.

Growth Hacking: An Essential Skill for the New-Age Entrepreneur

Having a great concept isn't going to cut it anymore. The new metric will be growth velocity. Bigger, faster is better.

Forums - Discuss, Learn, Advise

Workouts