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Affiliate gyms are failing at an alarming rate. Our sources in the insurance industry peg the number as more than 100 a month. It doesn't seem possible.   Five years ago, you had a dream. A dream of owning your own CrossFit affiliate. CrossF ...
Want more personal training clients? You’re not alone. I recently picked up a number of new clients with relative ease and minimal expense. I moved to a new city and needed a small amount of personal training clients. In the first month since moving ...
Running a successful CrossFit event is not a cake walk. It requires a ton of coordination and planning. Once you’ve put in the countless hours of thought, wrangled great volunteers, and written solid programming, the key is being able to adjust to t ...
The CrossFit Journal recently published an article on whether affiliates should do their own programming or get programming from outside. But on closer inspection, it incidentally ends up forcing one to question whether there is such a thing as “Cro ...
I am not here to criticize CrossFit. CrossFit is successful and has been instrumental in changing the fitness industry for the better. CrossFit has created countless opportunities for coaches. CrossFit understands the free market model, because each indep ...
Does your fitness program include navigation, food preparation instruction, hostage simulation, and wilderness survival skills? Should it?   Craig Balcom designed the Budo Experience to deliver a broad and inclusive definition of fitness to a high-en ...
Chanida Sintuu is the fiercely devoted owner of Vault CrossFit, and she’s very smart about ensuring its success. In our interview, she talks about what it takes to get such a gym going, the challenges she’s faced and overcome, and some of her ...
Our 8 Laws of Gymmin’ came from our twelve years - and counting - search for best practices in running a gym.   As we search, we have a prime directive to guide us in our findings: All our laws need to work for the:   Client: measured ...
Is a sports team’s primary job to win or make money? Granted, the question is a bit of a setup in that it’s possible for sports franchises to both be winners and be profitable. You might even argue that the two go hand in hand.   But the ...
Online marketing is just as essential to success as almost any other activity you would choose in pursuit of paying clients.   So, why do so many coaches do it wrong?   Popularity Isn't Everything Judging by the deluge of social media showi ...
So, you want to strike it big in the fitness industry? You want to be the next big coach, trainer, nutritionist, or online guru? Get in line! With the explosion of fitness celebrities on Instagram, Facebook, and other social media, and with the popularity ...
Interns are not just extra workers who clean the facility and do the things you don’t want to do. One day, they could be your employees. You must create an educational experience they will value and grow from. Remember, this is an opportunity for yo ...
Nathan Webb is a Midwesterner who is now Head Coach and co-owner of CrossFit Crescent in Amman, Jordan. There, Nathan deals with a very different set of business practices and customs than in the U.S., including antiquated ideas about fitness, cultural an ...
I have talked to many fitness and training facility owners about the importance of having a solid internship program. Almost all are receptive to the idea, but many are unsure how it can help grow their business.   Taking on interns does take up more ...
The Internet is big. It's really big. You are but a speck of sand in a giant desert.    Think of your online presence as a point of connection. Your URL is conceptually no different from a phone number. Your phone number is but a speck of s ...
You are a coach, or personal trainer. So you'll know that to become a personal trainer or coach in a gym, all you need is some sort of certification. Not anything specific. Just a certificate. And you have plenty to choose from.   In many cases, ...
If you have a small gym, you need to own your neighborhood. Here are a few reminders and tips for making sure you rule your ‘hood.   Are There Quarters at Your Feet? I did a drill once, supposedly inspired by Navy SEAL training, where the inst ...