The partnership between you and your sponsor is more important than your performance and ranking.

Sponsorship is like any relationship. It requires trust, communication, honesty, and mutual contribution and benefit.

Almost any athlete can get sponsored, and I do not just mean I can help you get a free t-shirt.

You need to be ready to make some big sacrifices if you plan on making it to the top of your game.

There is one cost that seldom shows up on the books. Because of that, the finances of a dream business are often distorted.

These two endeavors come down to the exact same working principles - hard work, discipline, determination, and focus on a long-term goal.

I’m going to present you with three typical scenarios from the fitness industry. If you recognize yourself in this article, maybe it's time to be a bit more respectful.

It was Dr. Phil who observed, “We teach people how to treat us,” and whether you like him or not, I see it all the time.

Facing the truth was a common and important theme from this past week's writing, so here are my picks for your must-read articles.