Even if you're a high-level trainer or coach to a world-class lifter, you need to know your place.

The struggle to attain strength and knowledge as a coach is a gift, not a curse.

Being a coach is not sitting through a weekend certification and getting a few letters after your name.

Switch your fundamentals program to one-on-one personal training. Your client retention rate, lifetime value of a client, and revenue will soar.

Bidding online for clients is now a thing - learn the right way to go about it.

Individualization is the most productive way to organize a team of lifters to achieve their highest potential.

Follow this guide to help you tell the difference between a pro and a phony.

Don't be fooled by snazzy marketing. Spend time researching before you choose a trainer.

Your days as a trainer and coach will come to an end eventually, so what will you do next?

You probably already know the answer to that question, but it's nice to be affirmed every now and then.

Every single training plan has a hole in it, and you will need more than any single tool to fix it.