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Become Your Brand: How to Build the Perfect Web Presence
Your online presence should pay off in real business.
Breaking Muscle HQ
5 Ways to Increase the Value of Your Brand With Social Media
In the evolving world of fitness, being a coach is not enough.
Mike Dewar
It Happens: Defending the Crossfit Puker
Losing your lunch occasionally is okay. Celebrating it is not.
Patrick McCarty
Why Sponsors Need Athletes Like You
The partnership between you and your sponsor is more important than your performance and ranking.
Vickie Saunders
Get Sponsored: How to Build a Brand as an Athlete
If you are an athlete, you are your own brand - and social media is your main asset.
Antoine Jolicoeur Desroches
Successful Internet Marketing: Consistency Is King
Success with Internet marketing comes with frequency and quality of posted content. How do you rate?
Andrew Read
The Dangers of Hyperventilation (And CrossFit Social Media)
A recent Facebook post by CrossFit HQ underlined the importance of responsible social media use.
Patrick McCarty
Bad Advertising and Hubris: Will CrossFit HQ Ever Apologize?
The social media wars orchestrated by CrossFit HQ are a sign of a deeper problem with its company culture.
Patrick McCarty
What These 7 Misguided Motivational Memes Should Really Say
The problem with Facebook, and the Internet at large, is that soundbites like memes become widespread and accepted as truth.
Chet Morjaria
Booking Your First TV Appearance as a Fitness Expert
There are critical steps to follow to ensure a successful TV appearance that may boost your credentials as a fitness pro.
Teddy Kim
You Are Going to Die, So Stop Wasting Time on Facebook
No matter how much we argue, there will never be a be-all and end-all when it comes to exercise and nutrition.
Shannon Khoury
4 Ways to Make Better Connections With Friends, Clients, and Yourself
Don’t hide on the phone, Facebook, or the computer. Examine your emotions and when you shut them down.
Willow Ryan
A Highly Effective Facebook Marketing Tactic for Fitness Professionals
The moment you understand this tactic will be the day you see huge profits and gains in your business.
James Breese
Fill Your Classes Through Painting Your Ideal Client
Define who the people are you’re pursuing and you’ll have classes filled with whatever customers you want.
John Annillo
CrossFit Should Not Be Based on a Dare
Mixing and matching from boxes and CrossFit celebs is a prescription for failure. Seeking out the most heinous crush-fest is just plain reckless.
Patrick McCarty
The 5 Best Fitness Apps
If I told you to go find a good fitness app, how would you go about choosing? It can be overwhelming, so here are my top five to get you started.
John Annillo
Facebook: Does It Help or Hurt Your CrossFit Games Open Performance?
Everyone is a coach, everyone is a strategist, but frankly, your game is your game.
Patrick McCarty
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