Craig “Patty” Patterson

Craig “Patty” Patterson

 

 

 

All Articles By Craig “Patty” Patterson

Switch your fundamentals program to one-on-one personal training. Your client retention rate, lifetime value of a client, and revenue will soar.
At the heart of the problem is the group exercise business model, which is fundamentally flawed for a CrossFit gym.
The group business model that almost all CrossFit affiliates use is not suited to the success of these individual businesses.
Switching from a fundamentals program to one-on-one personal training may be daunting, but it's worth it.