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Your Customer Service Matters
I hope you’ve got a winning personality, because it’s all down to you and how you treat people.
Andrew Read
Why Group OnRamp Classes Don't Work
Switch your fundamentals program to one-on-one personal training. Your client retention rate, lifetime value of a client, and revenue will soar.
Craig “Patty” Patterson
Why 90% of CrossFit Gyms Are Slowly Going Bankrupt
At the heart of the problem is the group exercise business model, which is fundamentally flawed for a CrossFit gym.
Craig “Patty” Patterson
Want New Clients? Bid for Them
Bidding online for clients is now a thing - learn the right way to go about it.
Marc Halpern
The Rise of the Entitled Competitive Athlete
The younger generation of CrossFit athletes has begun to muddy the waters of competition.
Mike Tromello
The Nebulous Nature of CrossFit Programming
Is there such a thing as CrossFit programming?
Dan Kallen
The Group X Business Model is Failing the Fitness Industry
The group business model that almost all CrossFit affiliates use is not suited to the success of these individual businesses.
Craig “Patty” Patterson
The Budo Experience: Craig Balcom's Approach to Fitness
Does your fitness program include navigation, food preparation instruction, hostage simulation, and wilderness survival skills?
Dan Kallen
Small Gym Innovation: Chanida Sintuu of Vault CrossFit
If you have a small gym – CrossFit or not – you should listen to what this business owner has to say.
Dan Kallen
Sell Relationships, Not Group Classes
Switching from a fundamentals program to one-on-one personal training may be daunting, but it's worth it.
Craig “Patty” Patterson
Sales Versus Wellness: The True Bottom Line
Wellness requires sound ethics and good sales to thrive. Time to start training your staff in a different way.
Eric C. Stevens
Online Marketing: Grind the Funnel to Gain Perfect Clients
Online marketing is essential to your business. So why do so many coaches get it wrong?
Breaking Muscle HQ
How to Be a Successful Fitness Business Owner
It’s a saturated market, for sure, but don’t let that discourage you.
Justin Woltering
How Effective Is Your Internship Curriculum?
Take the time to develop your internship curriculum and watch every aspect of your facility develop and grow.
Justin Grinnell
Going International: Nathan Webb of CrossFit Crescent
Nathan Webb of shares his international perspective as head coach and co-owner of CrossFit Crescent in Amman, Jordan.
Dan Kallen
From Paycheck to Payback: Why Investment in Interns Is Worth It
Finding good employees is hard. Build an intern program to create a team that fits your vision and culture.
Justin Grinnell
Become Your Brand: How to Build the Perfect Web Presence
Your online presence should pay off in real business.
Breaking Muscle HQ
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