Trainers & Coaches
Team Building and Your Gym's Brand Value
Choosing a team for CrossFit Regionals can be a very effective way of building a community that your gym loves.
Online Marketing: Grind the Funnel to Gain Perfect Clients
Online marketing is essential to your business. So why do so many coaches get it wrong?
Breaking Muscle HQ
How Effective Is Your Internship Curriculum?
Take the time to develop your internship curriculum and watch every aspect of your facility develop and grow.
From Paycheck to Payback: Why Investment in Interns Is Worth It
Finding good employees is hard. Build an intern program to create a team that fits your vision and culture.
Don't Try to Sell - Just Coach
Should you be coaching or should you be selling? The two may not be as mutually exclusive as you think.
The 5 Key Mindsets of Successful Gym Owners
Successful gym owners have five important attitudes in common.
Coaches: What to Do When Good Umps Go Bad
Don't let a bad ump ruin your game. Instead, use respect and communication to your advantage.
How to Craft a Winning Sponsorship Proposal
Finding a sponsor is all about time, preparation, and focus.
CrossFit Kids: Divorce and Custody
While CrossFit, Inc. has had public legal battles for years, Jeff and Mikki Martin never imagined the sights would be set on them.
Becca Borawski Jenkins
The WODFather: Why Greg Glassman Is Good for Fitness
For better or for worse, it is hard to deny the impact that Glassman and CrossFit have had on the fitness scene.
Eric C. Stevens
How to Spot the Charlatans in the Personal Training Business
Everyone has different coaching styles, but these four things will help you spot a bad personal trainer from a mile away.
Buyer Beware: How Not to Hire a Phony Personal Trainer
Don't be fooled by snazzy marketing. Spend time researching before you choose a trainer.
Stop the Clock: The Permanent Daylight Saving Revolution
We change our clocks twice a year in the U.S. because of Daylight Saving Time, and it costs the economy $434 million annually.
Glassman vs OCT: CrossFit HQ and the Kevin Ogar Tragedy
CrossFit HQ denies responsibility for the events that led to Kevin Ogar's devastating injury, but the evidence isn't as clear-cut.
Stop Chasing New Clients and Look After Your #Family
#Family is like training - more is not necessarily better. Better is better.
The Strength Training Secrets of the Russians
A deeper look into mysterious training concepts reveals that the keys to success maybe aren't such a secret.
Failure to Innovate: Will Your CrossFit Gym Thrive Or Survive?
If you look at any business that either failed or started failing, you find one thing in common - failure to adapt to change.
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