business development

What I learned when COVID forced me into a situation where I needed to improve, or my employees would lose their jobs, and I would lose my business.
Let my pain be your gain as I’ve put together a few common mistakes trainers make at the beginning of their career.
Bootstrapped gyms have to be about passion, commitment, and ultimately, service to the community.
Without a deeper, personal connection, the business of coaching isn't going to work. Learn the process of building relationships in your coaching business.
If play is missing from your program, your program may be fundamentally flawed.
MAS might be exactly what gym members need to stay engaged and bring along their friends.
The man behind the Business of Fitness gives us insight into the business model for what he calls “the next-generation gym.”
This book will breathe new life into your sales and marketing, without killing your soul.
Successful leaders aren't afraid to dream big or plan for the long term.
If you want your gym to make it big, try thinking small.
In the San Fernando Valley, an Israeli immigrant develops a community based gym that hits all the right notes.
Sport-specific coaches and fitness trainers shouldn't get clients the same way.
It’s a saturated market, for sure, but don’t let that discourage you.
Nathan Webb of shares his international perspective as head coach and co-owner of CrossFit Crescent in Amman, Jordan.
Switching from a fundamentals program to one-on-one personal training may be daunting, but it's worth it.
Does your fitness program include navigation, food preparation instruction, hostage simulation, and wilderness survival skills?
Everyone in your community should know you, and that your gym is the go-to place for fitness.