Trainers & Coaches
Thomas Plummer On Industry Transitions and Next Generation Gyms
The man behind the Business of Fitness gives us insight into the business model for what he calls “the next-generation gym.”
The Prosperous Coach
This book will breathe new life into your sales and marketing, without killing your soul.
Leadership and Building a Business - A Panel Discussion
Successful leaders aren't afraid to dream big or plan for the long term.
Coming Soon: Big Brand Fitness?
If you want your gym to make it big, try thinking small.
Gym Ownership: Living the Dream
In the San Fernando Valley, an Israeli immigrant develops a community based gym that hits all the right notes.
Self-Selection Versus Selling
Sport-specific coaches and fitness trainers shouldn't get clients the same way.
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