Trainers & Coaches
Creating a 12-Month Marketing Calendar
A complete marketing calendar makes sure you focus on the things that mean the most to your bottom line.
Gym Ownership: Living the Dream
In the San Fernando Valley, an Israeli immigrant develops a community based gym that hits all the right notes.
Don't be Year-End Roadkill
Meet the challenge of the New Year head on, or get mowed down.
How Effective Is Your Internship Curriculum?
Take the time to develop your internship curriculum and watch every aspect of your facility develop and grow.
Insurance: What Fitness Professionals Should Know
Though many may try not to think about insurance, it's a necessity for fitness professionals. Make sure you are well-informed about all of your options when seeking coverage.
CrossFit Versus the NSCA: Where Is the Truth?
The latest lawsuit creates a negative association for people not familiar with CrossFit.
Stop the Clock: The Permanent Daylight Saving Revolution
We change our clocks twice a year in the U.S. because of Daylight Saving Time, and it costs the economy $434 million annually.
How to Spot a Non-Toxic Fitness Community: It's About People
If you aren’t paying attention, a community can be based on some pretty negative stuff. Ain't nobody got time for that.
Leadership 101: What Trainers and Gym Owners Need to Know
A leader is not a manager. True leaders create and inspire great ideas.
Where Do Personal Trainers Go to Die?
Your days as a trainer and coach will come to an end eventually, so what will you do next?
Eric C. Stevens
How to Protect Your Customers from Identity Theft
As big companies devote more money and personnel to security, criminals are increasingly turning to small businesses that present a softer target.
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