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business practices
Client’s First Day: Find the Pain
Without a deeper, personal connection, the business of coaching isn't going to work. Learn the process of building relationships in your coaching business.
Craig “Patty” Patterson
Don't Be a Wolfgang Puck: Define Your Real Job in Fitness
It is our responsibility as fitness professionals to help customers learn the truth and learn to know better, despite themselves.
Eric C. Stevens
A Gym Without Barbells - The Doug Sheppard Interview
Doug Sheppard successfully challenges the current model for independent gyms.
Dan Kallen
Ignorance is No Excuse: Know the Laws that Affect You
Ignorance is no excuse. Learn the laws that affect you and your business.
Dan Kallen
Creating a 12-Month Marketing Calendar
A complete marketing calendar makes sure you focus on the things that mean the most to your bottom line.
Nick Rians
Gym Ownership: Living the Dream
In the San Fernando Valley, an Israeli immigrant develops a community based gym that hits all the right notes.
Douglas Perry
Don't be Year-End Roadkill
Meet the challenge of the New Year head on, or get mowed down.
Dan Kallen
Going International: Nathan Webb of CrossFit Crescent
Nathan Webb of shares his international perspective as head coach and co-owner of CrossFit Crescent in Amman, Jordan.
Dan Kallen
Why Group OnRamp Classes Don't Work
Switch your fundamentals program to one-on-one personal training. Your client retention rate, lifetime value of a client, and revenue will soar.
Craig “Patty” Patterson
5 Ways to Increase the Value of Your Brand With Social Media
In the evolving world of fitness, being a coach is not enough.
Mike Dewar
The Group X Business Model is Failing the Fitness Industry
The group business model that almost all CrossFit affiliates use is not suited to the success of these individual businesses.
Craig “Patty” Patterson
Why 90% of CrossFit Gyms Are Slowly Going Bankrupt
At the heart of the problem is the group exercise business model, which is fundamentally flawed for a CrossFit gym.
Craig “Patty” Patterson
How Effective Is Your Internship Curriculum?
Take the time to develop your internship curriculum and watch every aspect of your facility develop and grow.
Justin Grinnell
From Paycheck to Payback: Why Investment in Interns Is Worth It
Finding good employees is hard. Build an intern program to create a team that fits your vision and culture.
Justin Grinnell
The Formula for a Successful CrossFit Gym
Let's learn from the boxes that have risen to the top of the pack.
Patrick McCarty
Coaching or Individual Practice: Know When to Cut the Cord
Coaches are always an important part of an athlete's development. But know when to step back and let the athlete be self-sufficient
Bob Takano
Sales Versus Wellness: The True Bottom Line
Wellness requires sound ethics and good sales to thrive. Time to start training your staff in a different way.
Eric C. Stevens
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