business practices

It is our responsibility as fitness professionals to help customers learn the truth and learn to know better, despite themselves.

Doug Sheppard successfully challenges the current model for independent gyms.

Ignorance is no excuse. Learn the laws that affect you and your business.

A complete marketing calendar makes sure you focus on the things that mean the most to your bottom line.

In the San Fernando Valley, an Israeli immigrant develops a community based gym that hits all the right notes.

Meet the challenge of the New Year head on, or get mowed down.

Nathan Webb of shares his international perspective as head coach and co-owner of CrossFit Crescent in Amman, Jordan.

Switch your fundamentals program to one-on-one personal training. Your client retention rate, lifetime value of a client, and revenue will soar.

In the evolving world of fitness, being a coach is not enough.

The group business model that almost all CrossFit affiliates use is not suited to the success of these individual businesses.

At the heart of the problem is the group exercise business model, which is fundamentally flawed for a CrossFit gym.

Take the time to develop your internship curriculum and watch every aspect of your facility develop and grow.

Finding good employees is hard. Build an intern program to create a team that fits your vision and culture.

Let's learn from the boxes that have risen to the top of the pack.

Coaches are always an important part of an athlete's development. But know when to step back and let the athlete be self-sufficient

Wellness requires sound ethics and good sales to thrive. Time to start training your staff in a different way.

Though many may try not to think about insurance, it's a necessity for fitness professionals. Make sure you are well-informed about all of your options when seeking coverage.