Self-Selection Versus Selling
Sport-specific coaches and fitness trainers shouldn't get clients the same way.
Question Everything: Get Stronger With a Scientist's Mind
Clients seek out hairdressers to “do” their hair. Students seek out knowledge. Are you a client or a student?
Lessons In Fitness and Life From Bruce Lee
Lee's philosophies can teach us how to be better students both in and out of the weight room.
The Top 10 Coaching and Business Articles of 2014
In this industry, there are both pitfalls and possibilities around every corner. Here's how to navigate through them.
Breaking Muscle HQ
Why Your Session Price Doesn't Matter to Clients
The first thing you must focus on, which is often overlooked, is the value you provide for your clients and gym members.
Reassess Your Coaching Cues to Get Results For Your Clients
Evaluate your coaching, evaluate each other’s coaching - then make the improvements. Your athletes will thank you.
My Greatest Regret as a Business Owner
Your greatest regrets in business will be about people. Not business abstractions, but real people, with names and faces.
Are Your Clients Holding Your Business Captive?
How does a business stay true to the founder's vision and still allow customers to drive innovation?
Become an Exceptional Trainer: 2 Coaching Methods That Work
Are you actually coaching your clients? Time to incorporate the Compliment Sandwich or Macro-Micro-Macro Approach.
4 Questions to Ask Before Taking on a New Client
Today I'll discuss a few good reasons to pre-qualify clients and also give you some concrete steps to go about it.
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