This simple exercise can help you deliver your expertise with confidence.
Success in the fitness business sometimes means getting naked.
No programming can equal the power of an honest dialogue.
Identifying your ideal client type can also be a process of self-discovery.
Coaching is not about the sets, it’s not about the reps, and it’s not about the business bullshit—it’s about a relationship with the human being in front of you.
Are you spending too much time on the distractions of your business?
Finding clarity in your coaching practice will allow you to powerfully connect to your clients.
It's more important that you understand your customers than they understand you.
Sport-specific coaches and fitness trainers shouldn't get clients the same way.
Understanding human interaction is where the money is made.
Let's learn from the boxes that have risen to the top of the pack.
Clients seek out hairdressers to “do” their hair. Students seek out knowledge. Are you a client or a student?
Everyone has different coaching styles, but these four things will help you spot a bad personal trainer from a mile away.
#Family is like training - more is not necessarily better. Better is better.
Lee's philosophies can teach us how to be better students both in and out of the weight room.
In this industry, there are both pitfalls and possibilities around every corner. Here's how to navigate through them.
The first thing you must focus on, which is often overlooked, is the value you provide for your clients and gym members.