Breaking Muscle eBooks


Clients seek out hairdressers to “do” their hair. Students seek out knowledge. Are you a client or a student?
Lee's philosophies can teach us how to be better students both in and out of the weight room.
In this industry, there are both pitfalls and possibilities around every corner. Here's how to navigate through them.
The first thing you must focus on, which is often overlooked, is the value you provide for your clients and gym members.
Evaluate your coaching, evaluate each other’s coaching - then make the improvements. Your athletes will thank you.
Your greatest regrets in business will be about people. Not business abstractions, but real people, with names and faces.
How does a business stay true to the founder's vision and still allow customers to drive innovation?
Are you actually coaching your clients? Time to incorporate the Compliment Sandwich or Macro-Micro-Macro Approach.
Today I'll discuss a few good reasons to pre-qualify clients and also give you some concrete steps to go about it.