Trainers & Coaches
Please Just Be the Expert
This simple exercise can help you deliver your expertise with confidence.
Get Naked: Shed the Fears That Hold Back Customer Loyalty
Success in the fitness business sometimes means getting naked.
Conversation is More Powerful than Programming
No programming can equal the power of an honest dialogue.
Find Your Archetypal Client Persona
Identifying your ideal client type can also be a process of self-discovery.
The One Metric You Need is "Hell, yes!"
Coaching is not about the sets, it’s not about the reps, and it’s not about the business bullshit—it’s about a relationship with the human being in front of you.
Your Logo Doesn't Matter
Are you spending too much time on the distractions of your business?
Finding Clarity in your Coaching
Finding clarity in your coaching practice will allow you to powerfully connect to your clients.
It's more important that you understand your customers than they understand you.
Self-Selection Versus Selling
Sport-specific coaches and fitness trainers shouldn't get clients the same way.
Question Everything: Get Stronger With a Scientist's Mind
Clients seek out hairdressers to “do” their hair. Students seek out knowledge. Are you a client or a student?
Stop Chasing New Clients and Look After Your #Family
#Family is like training - more is not necessarily better. Better is better.
Lessons In Fitness and Life From Bruce Lee
Lee's philosophies can teach us how to be better students both in and out of the weight room.
The Top 10 Coaching and Business Articles of 2014
In this industry, there are both pitfalls and possibilities around every corner. Here's how to navigate through them.
Breaking Muscle HQ
Why Your Session Price Doesn't Matter to Clients
The first thing you must focus on, which is often overlooked, is the value you provide for your clients and gym members.
Reassess Your Coaching Cues to Get Results For Your Clients
Evaluate your coaching, evaluate each other’s coaching - then make the improvements. Your athletes will thank you.
My Greatest Regret as a Business Owner
Your greatest regrets in business will be about people. Not business abstractions, but real people, with names and faces.
Are Your Clients Holding Your Business Captive?
How does a business stay true to the founder's vision and still allow customers to drive innovation?
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