crossfit hq

Missed Attempt: The CrossFit Liftoff Was Just CrossFit

Missed Attempt: The CrossFit Liftoff Was Just CrossFit

CrossFit HQ brought us the same old run-of-the-mill event with a new title. When will they try something new?
The Dangers of Hyperventilation (And CrossFit Social Media)

The Dangers of Hyperventilation (And CrossFit Social Media)

A recent Facebook post by CrossFit HQ underlined the importance of responsible social media use.
Bad Advertising and Hubris: Will CrossFit HQ Ever Apologize?

Bad Advertising and Hubris: Will CrossFit HQ Ever Apologize?

The social media wars orchestrated by CrossFit HQ are a sign of a deeper problem with its company culture.
Breaking Down the CrossFit, #SugarKills, and Coke Debate

Breaking Down the CrossFit, #SugarKills, and Coke Debate

The real story behind a controversial tweet from CrossFit's social media team.
Glassman vs OCT: CrossFit HQ and the Kevin Ogar Tragedy

Glassman vs OCT: CrossFit HQ and the Kevin Ogar Tragedy

CrossFit HQ denies responsibility for the events that led to Kevin Ogar's devastating injury, but the evidence isn't as clear-cut.
Poking the Bear: Is CrossFit HQ the Ultimate Internet Troll?

Poking the Bear: Is CrossFit HQ the Ultimate Internet Troll?

CrossFit social media folks are not stupid. They are fully aware of the reaction their posts might elicit.
Speaking Out: Charlie Hebdo and CrossFit

Speaking Out: Charlie Hebdo and CrossFit

The more you tell me to shut up, the more likely I am to speak out.