Trainers & Coaches
Sell Less, Coach More
Coaches should skip the gimmicks, and just shut up and listen to their customers.
Do You Give Good Phone? A Guide for Growing Your Business
Customers who get their issue resolved tell around four to six other people. So every time your phone rings, it's an opportunity.
The Fitness Customer Is Always Wrong
In fitness, what the customer wants is not necessarily what the customer needs. I'm going to outline what they want, versus what trainers need to provide.
Eric C. Stevens
How to Win in the Age of CrossFit Proliferation
There's no reason for a quality CrossFit box to suffer due to the crowd. Simply decide your product will be unmatchable.
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