Coaches should skip the gimmicks, and just shut up and listen to their customers.

I hope you’ve got a winning personality, because it’s all down to you and how you treat people.

Customers who get their issue resolved tell around four to six other people. So every time your phone rings, it's an opportunity.

In fitness, what the customer wants is not necessarily what the customer needs. I'm going to outline what they want, versus what trainers need to provide.

There's no reason for a quality CrossFit box to suffer due to the crowd. Simply decide your product will be unmatchable.