A leader is not a manager. True leaders create and inspire great ideas.
Not all customers are created equal. Some are a nightmare to work with and don't care about what you do. You want to attract people just like you.
Having a great concept isn't going to cut it anymore. The new metric will be growth velocity. Bigger, faster is better.
There is a tension in the world of CrossFit. The glee of growth versus the backstabbing, disloyal coaches that leave you to start their own affiliates.
One of the most important, but rarely discussed aspects of opening a gym is your lease - and a commercial lease can be a beast.
If done wrong, your AdWords campaign can eat through your budget like Kobayashi through a pile of hot dogs.