fitness industry

I don’t have all the answers for running a gym business. But I do have this collection of principles that have led me to success.
Not all customers are created equal. Some are a nightmare to work with and don't care about what you do. You want to attract people just like you.
The YMCA might not be the most cutting-edge gym, but it has a genuine sense of community - and a commitment to it, as well.
Do you know why the fitness industry is flawed? It’s because we’ve forgotten about fitness.
We live in a society in which unrealistic expectations are the norm, and extreme measures are regarded as the solution.
If you are a real expert, you value your time, your investments, your results, and your impact.
If you're like 99% of the people who read part one of this series, you probably learned some stuff. So here are ten more tidbits.
Prior to this invention, athletes pressed from the floor. And the bench wasn't created until sometime in the 1950s.
Did you know there's no such thing as undenatured whey protein? Or that most protein comes from the same place?
So many new gadgets, contraptions, and programs - coupled with the current popularity of boot camps, cross training, and the personal training field - can make training decisions a head-scratcher.
A study concluded those who were slightly overweight actually lived longer than those who were of normal weight. How can this be and what does it have to do with our goals?
If I could have one wish granted for Christmas it would be for "Biggest Loser" to be removed from television for good.
A sugar pill that would otherwise exercise no physiological effects, when called by another name, has shown to cure man of all his sorrows. Diets work the same way.
Everyone has a different opinion in the fitness arena. But remember your comments may be representing more than just yourself.
Kennedy’s legacy didn’t just involve politics; he also influenced the world of physical fitness. Let's look at what exactly JFK's legacy is in regard to our various sporting activities.
Old-school training is gaining popularity and might be fun, but it also has its pitfalls. Here are my thoughts on old vs. new school, and my rules for training old school safely.
It’s over. The end is near. If I were in the weight machine making business, I’d start looking for a new line of work.