What I learned when COVID forced me into a situation where I needed to improve, or my employees would lose their jobs, and I would lose my business.

It's been over ten years since CrossFit shook up the fitness industry. Veterans of the affiliate business recently gathered to look to the future, celebrate the past, and party.

If you conduct a variety of large-scale interval-type exercise sessions (group exercise and boot camp-style) you need to be organized and have a pre-set plan.

This simple exercise can help you deliver your expertise with confidence.

Doug Sheppard successfully challenges the current model for independent gyms.

Here are three successful brands, with three very different approaches to branding.

Fitness competitions are a reality that gym owners will have to contend with for years.

A look beyond the fitness industry and the state of the independent gym and coach.

Competitors are paying to have a great experience - don't let them down.

Programming is the heart of your gym's business; Here's how to keep it pumping.

To become become the dominant force in your market, figure out how to consistently offer more value than anyone else.

Starting Strength may be just the strength program you've been looking for.

Successful leaders aren't afraid to dream big or plan for the long term.

Consumers favor YMCA/YWCA, but many are looking for a change.

Even if you don't know what the result will be, you've got to just start—or you'll never get anywhere.

You need a to do list for Sundays, just like any other day, but better.

These CEO time-management hacks can free up tons of time for gym owners.