Bootstrapped gyms have to be about passion, commitment, and ultimately, service to the community.

Doug Sheppard successfully challenges the current model for independent gyms.

Here are three successful brands, with three very different approaches to branding.

You need a to do list for Sundays, just like any other day, but better.

No matter what type of coach you are, save yourself some headaches and keep these tips in mind.

A leader is not a manager. True leaders create and inspire great ideas.

This is not your average CrossFit holiday wish list, folks. Box owners, this is your client’s wish list.

When it comes to client growth, it is important to know when enough is enough.

There is one cost that seldom shows up on the books. Because of that, the finances of a dream business are often distorted.