Trainers & Coaches
Branding the Independent Gym - A Panel Discussion
Here are three successful brands, with three very different approaches to branding.
Find Your Archetypal Client Persona
Identifying your ideal client type can also be a process of self-discovery.
Just Get Started
Even if you don't know what the result will be, you've got to just start—or you'll never get anywhere.
Creating a 12-Month Marketing Calendar
A complete marketing calendar makes sure you focus on the things that mean the most to your bottom line.
Sell Less, Coach More
Coaches should skip the gimmicks, and just shut up and listen to their customers.
Successful Internet Marketing: Consistency Is King
Success with Internet marketing comes with frequency and quality of posted content. How do you rate?
Bad Advertising and Hubris: Will CrossFit HQ Ever Apologize?
The social media wars orchestrated by CrossFit HQ are a sign of a deeper problem with its company culture.
The Biggest Mistake You Are Making With Digital Marketing
Here's a little secret. Your number-one objective with any digital marketing campaign is to acquire an email address.
How to Define and Attract Your Ideal Client
Not all customers are created equal. Some are a nightmare to work with and don't care about what you do. You want to attract people just like you.
A Highly Effective Facebook Marketing Tactic for Fitness Professionals
The moment you understand this tactic will be the day you see huge profits and gains in your business.
Fill Your Classes Through Painting Your Ideal Client
Define who the people are you’re pursuing and you’ll have classes filled with whatever customers you want.
4 Mistakes Coaches Make on the Internet
Are you making these mistakes? It could be costing you clients and your reputation.
Are These Two Google AdWords Mistakes Costing Your Gym Money?
If done wrong, your AdWords campaign can eat through your budget like Kobayashi through a pile of hot dogs.
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