Trainers & Coaches
Harness Your Grit: Develop Your Coaching Aptitude
The struggle to attain strength and knowledge as a coach is a gift, not a curse.
Stay In Your Lane: How to Embrace Humility as a Coach
Even if you're a high-level trainer or coach to a world-class lifter, you need to know your place.
Want to Be a Coach? 8 Lessons I Learned the Hard Way
Being a coach is not sitting through a weekend certification and getting a few letters after your name.
How to Coach an Individual in a Group Setting
Individualization is the most productive way to organize a team of lifters to achieve their highest potential.
Why Group OnRamp Classes Don't Work
Switch your fundamentals program to one-on-one personal training. Your client retention rate, lifetime value of a client, and revenue will soar.
Craig “Patty” Patterson
Want New Clients? Bid for Them
Bidding online for clients is now a thing - learn the right way to go about it.
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