I’m going to present you with three typical scenarios from the fitness industry. If you recognize yourself in this article, maybe it's time to be a bit more respectful.
I have a confession to make. I have lied, pretended to be someone I am not, and more than likely wasted the valuable time of people I’ve come in contact with.
In fitness, what the customer wants is not necessarily what the customer needs. I'm going to outline what they want, versus what trainers need to provide.