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Learning Client-Speak
It's more important that you understand your customers than they understand you.
Dan Kallen
Self-Selection Versus Selling
Sport-specific coaches and fitness trainers shouldn't get clients the same way.
Bob Takano
Become Your Brand: How to Build the Perfect Web Presence
Your online presence should pay off in real business.
Breaking Muscle Editors
Online Marketing: Grind the Funnel to Gain Perfect Clients
Online marketing is essential to your business. So why do so many coaches get it wrong?
Breaking Muscle Editors
Sales Versus Wellness: The True Bottom Line
Wellness requires sound ethics and good sales to thrive. Time to start training your staff in a different way.
Eric C. Stevens
How to Get Massive, According to the Movies
It’s lucky Hollywood contracts are worth a lot, otherwise Bradley Cooper would be broke just buying supplements.
Andrew Read
Booking Your First TV Appearance as a Fitness Expert
There are critical steps to follow to ensure a successful TV appearance that may boost your credentials as a fitness pro.
Teddy Kim
Why Your Session Price Doesn't Matter to Clients
The first thing you must focus on, which is often overlooked, is the value you provide for your clients and gym members.
James Breese
The Art of Selling Fitness Without Being Sleazy
Fitness entrepreneurs - your sales need to support yourself before you can truly help as many people as possible.
James Breese
The Biggest Mistake You Are Making With Digital Marketing
Here's a little secret. Your number-one objective with any digital marketing campaign is to acquire an email address.
James Breese
A Highly Effective Facebook Marketing Tactic for Fitness Professionals
The moment you understand this tactic will be the day you see huge profits and gains in your business.
James Breese
Fill Your Classes Through Painting Your Ideal Client
Define who the people are you’re pursuing and you’ll have classes filled with whatever customers you want.
John Annillo