Trainers & Coaches
Self-Selection Versus Selling
Sport-specific coaches and fitness trainers shouldn't get clients the same way.
Don't Try to Sell - Just Coach
Should you be coaching or should you be selling? The two may not be as mutually exclusive as you think.
The Proper Way to Do a Hero WOD and Honor the Fallen
Does doing a really hard workout “honor” someone killed in battle? No. So what are we left with?
Discounts Are Killing the Fitness Industry
If you are a real expert, you value your time, your investments, your results, and your impact.
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