Craig “Patty” Patterson
After earning his mechanical engineering degree, working for two Fortune 100 companies in business development, and starting a green building design firm from scratch, Patty decided to try his hand in the fitness industry.
Patty opened the world’s fifth CrossFit affiliate and Canada’s first in Vancouver in 2004. He was mentored directly by CrossFit Founder Greg Glassman from 2004 to 2009 and because of this relationship with Greg, Patty’s gym “always looked different."
After Patty described the path he was on at the Crossfit Filfest in Las Vegas in 2008, affiliate owners started contacting Patty for advice, and before he knew it he was consulting to more than 100 business owners.
Discussions and mentorship eventually led the group to quickly realize that in order to teach themselves and their staff how to implement the “best practices” from the data they found (which has morphed into Madlab’s business model) they needed infrastructure. Infrastructure needs money; hence, the creation of the MadLab Group.
Today Madlab Group is on its third generation of infrastructure. It has members throughout north America, Europe, South America, Australia, New Zealand, and even China operating the business model. As of August 2015, MLG has 112 online courses including a two-year accredited Professional Coach Development Program (a coach needs to produce $10k per month in gross revenue to graduate) that includes Sandler sales training specifically designed for fitness coaches.