Craig “Patty” Patterson

Craig “Patty” Patterson

 

 

 

All Articles By Craig “Patty” Patterson

Unfortunately, many gym owners don't even count the money they don't pay themselves and lose sight of what truly matters in a successful gym business.
6-week challenge versus professional coach for life: Which business are you in? You can’t be in both.
Without a deeper, personal connection, the business of coaching isn't going to work. Learn the process of building relationships in your coaching business.
Coaches should be paid based on gross revenue, and on clients sticking around.
The hardest part of this business is losing clients. It hurts deep.
Switching from a fundamentals program to one-on-one personal training may be daunting, but it's worth it.
Switch your fundamentals program to one-on-one personal training. Your client retention rate, lifetime value of a client, and revenue will soar.
The group business model that almost all CrossFit affiliates use is not suited to the success of these individual businesses.
At the heart of the problem is the group exercise business model, which is fundamentally flawed for a CrossFit gym.