Business Development

Your job isn't to be the coolest person in your own gym; it's customer service and business management.

It is our responsibility as fitness professionals to help customers learn the truth and learn to know better, despite themselves.

If play is missing from your program, your program may be fundamentally flawed.

MAS might be exactly what gym members need to stay engaged and bring along their friends.

We’ve upgraded our user management system and added some things that we hope you will like.

Making fitness part of the hospitality experience may provide new business opportunities for coaches and trainers.

Doug Sheppard successfully challenges the current model for independent gyms.

Ignorance is no excuse. Learn the laws that affect you and your business.

The man behind the Business of Fitness gives us insight into the business model for what he calls “the next-generation gym.”

Three trailblazers discuss the future for strong, successful women leaders in the fitness industry.

Gym management software for small gym owners has come a long way in the last two years.

Here are three successful brands, with three very different approaches to branding.

Fitness competitions are a reality that gym owners will have to contend with for years.

A look into the School of Strength, and the future of the independent gym and coach.

A look beyond the fitness industry and the state of the independent gym and coach.

The personal training game is changing, and you'd better change with it.

Competitors are paying to have a great experience - don't let them down.