Business Development

Unfortunately, many gym owners don't even count the money they don't pay themselves and lose sight of what truly matters in a successful gym business.

6-week challenge versus professional coach for life: Which business are you in? You can’t be in both.

Without a deeper, personal connection, the business of coaching isn't going to work. Learn the process of building relationships in your coaching business.

Coaches should be paid based on gross revenue, and on clients sticking around.

It’s okay if your website isn’t perfect, but if you build it, people will begin to find you.

The hardest part of this business is losing clients. It hurts deep.

Memberships in clubs continue to grow, according to the latest research. We talk to Ben Midgely, CEO of Crunch and veteran industry entrepreneur, about what that means to you.

Your job isn't to be the coolest person in your own gym; it's customer service and business management.

It is our responsibility as fitness professionals to help customers learn the truth and learn to know better, despite themselves.

If play is missing from your program, your program may be fundamentally flawed.

MAS might be exactly what gym members need to stay engaged and bring along their friends.

We’ve upgraded our user management system and added some things that we hope you will like.

Making fitness part of the hospitality experience may provide new business opportunities for coaches and trainers.

Doug Sheppard successfully challenges the current model for independent gyms.

Ignorance is no excuse. Learn the laws that affect you and your business.

The man behind the Business of Fitness gives us insight into the business model for what he calls “the next-generation gym.”

Three trailblazers discuss the future for strong, successful women leaders in the fitness industry.