Business Development

Meet the challenge of the New Year head on, or get mowed down.
Sport-specific coaches and fitness trainers shouldn't get clients the same way.
The mood, emotion, and energy in an class hinges on the ‘soundtrack’ you play.
Coaches should skip the gimmicks, and just shut up and listen to their customers.
It’s a saturated market, for sure, but don’t let that discourage you.
Nathan Webb of shares his international perspective as head coach and co-owner of CrossFit Crescent in Amman, Jordan.
Switching from a fundamentals program to one-on-one personal training may be daunting, but it's worth it.
Does your fitness program include navigation, food preparation instruction, hostage simulation, and wilderness survival skills?
Is there such a thing as CrossFit programming?
Everyone in your community should know you, and that your gym is the go-to place for fitness.
If you have a small gym – CrossFit or not – you should listen to what this business owner has to say.
The younger generation of CrossFit athletes has begun to muddy the waters of competition.
I hope you’ve got a winning personality, because it’s all down to you and how you treat people.
You may spend 20% of your annual income on certifications and self-education but how does it improve you and your business?
Switch your fundamentals program to one-on-one personal training. Your client retention rate, lifetime value of a client, and revenue will soar.
Your online presence should pay off in real business.
In the evolving world of fitness, being a coach is not enough.