Business Development

Here are three successful brands, with three very different approaches to branding.
Fitness competitions are a reality that gym owners will have to contend with for years.
A look into the School of Strength, and the future of the independent gym and coach.
A look beyond the fitness industry and the state of the independent gym and coach.
The personal training game is changing, and you'd better change with it.
Competitors are paying to have a great experience - don't let them down.
Programming is the heart of your gym's business; Here's how to keep it pumping.
To become become the dominant force in your market, figure out how to consistently offer more value than anyone else.
Starting Strength may be just the strength program you've been looking for.
Learn how to write better, engage your readers, and grow your reputation with our platform.
This book will breathe new life into your sales and marketing, without killing your soul.
Successful leaders aren't afraid to dream big or plan for the long term.
Consumers favor YMCA/YWCA, but many are looking for a change.
Cold cynicism is probably the best attitude to take when considering another certification.
Even if you don't know what the result will be, you've got to just start—or you'll never get anywhere.
The best coaches are leaders, and the best leaders let their clients be the center of attention.
Effectively separating your personal and professional online personas is a true balancing act.