Breaking Muscle Shop

Business Development

Coaches should skip the gimmicks, and just shut up and listen to their customers.
It’s a saturated market, for sure, but don’t let that discourage you.
Nathan Webb of shares his international perspective as head coach and co-owner of CrossFit Crescent in Amman, Jordan.
Switching from a fundamentals program to one-on-one personal training may be daunting, but it's worth it.
Does your fitness program include navigation, food preparation instruction, hostage simulation, and wilderness survival skills?
Is there such a thing as CrossFit programming?
Everyone in your community should know you, and that your gym is the go-to place for fitness.
If you have a small gym – CrossFit or not – you should listen to what this business owner has to say.
The younger generation of CrossFit athletes has begun to muddy the waters of competition.
I hope you’ve got a winning personality, because it’s all down to you and how you treat people.
You may spend 20% of your annual income on certifications and self-education but how does it improve you and your business?
Switch your fundamentals program to one-on-one personal training. Your client retention rate, lifetime value of a client, and revenue will soar.
Your online presence should pay off in real business.
In the evolving world of fitness, being a coach is not enough.
The group business model that almost all CrossFit affiliates use is not suited to the success of these individual businesses.
At the heart of the problem is the group exercise business model, which is fundamentally flawed for a CrossFit gym.
Online marketing is essential to your business. So why do so many coaches get it wrong?
Take the time to develop your internship curriculum and watch every aspect of your facility develop and grow.