Business Development

Making fitness part of the hospitality experience may provide new business opportunities for coaches and trainers.
Doug Sheppard successfully challenges the current model for independent gyms.
Ignorance is no excuse. Learn the laws that affect you and your business.
The man behind the Business of Fitness gives us insight into the business model for what he calls “the next-generation gym.”
Three trailblazers discuss the future for strong, successful women leaders in the fitness industry.
Gym management software for small gym owners has come a long way in the last two years.
Here are three successful brands, with three very different approaches to branding.
Fitness competitions are a reality that gym owners will have to contend with for years.
A look into the School of Strength, and the future of the independent gym and coach.
A look beyond the fitness industry and the state of the independent gym and coach.
The personal training game is changing, and you'd better change with it.
Competitors are paying to have a great experience - don't let them down.
Programming is the heart of your gym's business; Here's how to keep it pumping.
To become become the dominant force in your market, figure out how to consistently offer more value than anyone else.
Starting Strength may be just the strength program you've been looking for.
Learn how to write better, engage your readers, and grow your reputation with our platform.
This book will breathe new life into your sales and marketing, without killing your soul.