Coach Development

A strong, braced core actually impedes athletic power.
Loaded carries can be your secret weapon in client progress and retention.
Modelling better movement is essential to bridging the gap between a coach’s and the client’s experiences.
The best teachers deliver the right cues for the right bodies.
Success in the fitness business sometimes means getting naked.
It's the little things, done with absolute consistency, that bring the most profound rewards.
If optimizing each student's’ unique experience sounds like a lot of work, it is.
Coaches must negotiate a difficult balancing act between objectivity and subjectivity.
No programming can equal the power of an honest dialogue.
Sport specific training done right can help athletes achieve their highest potential.
Identifying your ideal client type can also be a process of self-discovery.
Here's a way to test whether your commitments really come from the heart.
Misunderstanding sport specific training can lead to decreased performance or even injury.
The key to success with sedentary clients is getting started right.
Softer modalities of training deliver surprising preventative and performance benefits.
Coaching is not about the sets, it’s not about the reps, and it’s not about the business bullshit—it’s about a relationship with the human being in front of you.
Applying strongman training in new ways is delivering great physiques and amazing performance.