business practices

The Perfect Way to Form a Strong Fitness Community

The Perfect Way to Form a Strong Fitness Community

You can’t just take a bunch of membership contracts, pound your chest and yell to the sky “I HAVE MADE COMMUNITY.”
Failure to Innovate: Will Your CrossFit Gym Thrive Or Survive?

Failure to Innovate: Will Your CrossFit Gym Thrive Or Survive?

You must be aware that your product is not CrossFit. Your product is health, wellness, and fitness.
Leadership 101: What Trainers and Gym Owners Need to Know

Leadership 101: What Trainers and Gym Owners Need to Know

A leader is not a manager. True leaders create and inspire great ideas.
Where Do Personal Trainers Go to Die?

Where Do Personal Trainers Go to Die?

Your days as a trainer and coach will come to an end eventually, so what will you do next?
7 Ways to Get Ahead in the Fitness Business

7 Ways to Get Ahead in the Fitness Business

I don’t have the magic answers for how to get ahead. But what I do have is this collection of principles I’ve learned along my way.
How to Protect Your Customers from Identity Theft

How to Protect Your Customers from Identity Theft

As big companies devote more money and personnel to security, criminals are increasingly turning to small businesses that present a softer target.