business

If you want to be competitive you can be first, be best, or be different.
In fitness, what the customer wants is not necessarily what the customer needs. I'm going to outline what they want, versus what trainers need to provide.
The build-or-buy decision for business systems or software can feel overwhelming. Let's look at the big picture.
It seems everyone who has finished a PT course wants to open a space. But maybe they’re better off coming from a different angle.
Anyone interested in performance is interested in numbers. But here are some you might not be aware of - both in terms of your training and your gym business.
One of the most important, but rarely discussed aspects of opening a gym is your lease - and a commercial lease can be a beast.
Many successful businesses compete with free. Let's look at some real world examples.
Facing the truth was a common and important theme from this past week's writing, so here are my picks for your must-read articles.
If done wrong, your AdWords campaign can eat through your budget like Kobayashi through a pile of hot dogs.
Looking at the numbers of people who actually stick around your gym can be scary, but your business will thank you.
I’ve had many individuals approach me with questions about being a trainer and whether to become one. Here’s the advice I've told them.
I firmly believe that approaching contracts with honesty and humanity will build a much better business for you and your team - and your clients.
Today I'll discuss a few good reasons to pre-qualify clients and also give you some concrete steps to go about it.
What if I told you there was a way, as either a trainer or trainee, that you could accomplish your fitness or business goals from the privacy of your own home, when you can make the time?
Looking to opening up your own gym business? Help is at hand, not just from me but from those who have done it before. Here are a few things I would look at if I was in your shoes.
Make sure both you and any potential business partner or investor are comfortable with the answers to all of these questions before joining forces.
Your team is your family and what power your business. These are important things you need to examine before bringing a new member into your business team.