To fully stimulate a muscle, you must challenge it across its entire contractile range, and this guide will show you how to do it.

The main reason people fail is because they don't feel welcome. Do everything in your power to help others succeed.

When it comes to natural movement, where you train isn't as important as how you do it.

This workout is perfect for beginners. It will help you gain strength and lose fat.

You can’t just take a bunch of membership contracts, pound your chest and yell to the sky “I HAVE MADE COMMUNITY.”

You must be aware that your product is not CrossFit. Your product is health, wellness, and fitness.

Unlike a lot of natural deodorants I've tried, this one actually wins the war against stink.

This workout cycle will ease you into a routine while challenging you at the same time.

After resting and recovering with a deload, I headed back to the gym to tackle the daily training max.

Define who the people are you’re pursuing and you’ll have classes filled with whatever customers you want.

Rock Solid Fitness is a one-on-one training facility based on the sound principles of science, logic, reason, and human physiology.

Any business would love to have the trust of their customers. But trust cannot be bought or conjured through words. It's about what you do.

If you're trying to select a gym and don't know how to choose, the childhood storybook character might have a lesson for you.

Great bars and bumpers are a given. But what other factors should be considered when opening your own weightlifting gym?

I have an idea for how you can run your gym better. Here are nine tools inspired by the military that you can implement to improve your gym business and reduce the chaos.

Cleanliness is essential to a gym. To explain why, we're going to look at the science of microbiology and you'll learn what microbes lurk in your establishment when you don't clean properly.

I’d just as soon some of you not you come to my gym. Between those of you who aren’t friendly and those of you who smell like a vat of cologne, I’ll probably end up with a fairly small gym membership.