Here's a little secret. Your number-one objective with any digital marketing campaign is to acquire an email address.

Not all customers are created equal. Some are a nightmare to work with and don't care about what you do. You want to attract people just like you.

The moment you understand this tactic will be the day you see huge profits and gains in your business.

Define who the people are you’re pursuing and you’ll have classes filled with whatever customers you want.

Are you making these mistakes? It could be costing you clients and your reputation.

If done wrong, your AdWords campaign can eat through your budget like Kobayashi through a pile of hot dogs.