Here's a little secret. Your number-one objective with any digital marketing campaign is to acquire an email address.

Not all customers are created equal. Some are a nightmare to work with and don't care about what you do. You want to attract people just like you.

It’s easy to work with a talented athlete, but you need patience and knowledge to teach clients with little talent or possibly even desire.

Having a great concept isn't going to cut it anymore. The new metric will be growth velocity. Bigger, faster is better.

The moment you understand this tactic will be the day you see huge profits and gains in your business.

Your greatest regrets in business will be about people. Not business abstractions, but real people, with names and faces.

Define who the people are you’re pursuing and you’ll have classes filled with whatever customers you want.

Customers who get their issue resolved tell around four to six other people. So every time your phone rings, it's an opportunity.

Mark Rippetoe called out collegiate strength coaches for dubious methods and lackluster results. Like it or not, he has a point.

Any business would love to have the trust of their customers. But trust cannot be bought or conjured through words. It's about what you do.

As big companies devote more money and personnel to security, criminals are increasingly turning to small businesses that present a softer target.

There's a harsh reality about owning a gym. Do it wrong and you can easily wind up broke, busy, and with no time for your own workouts.

I’m going to present you with three typical scenarios from the fitness industry. If you recognize yourself in this article, maybe it's time to be a bit more respectful.

How does a business stay true to the founder's vision and still allow customers to drive innovation?

It’s interesting how clients hire a professional when it comes to fitness while turning a blind eye to other areas.

If you want to be competitive you can be first, be best, or be different.

In fitness, what the customer wants is not necessarily what the customer needs. I'm going to outline what they want, versus what trainers need to provide.