Business Development

A few years ago I made a big mistake. I got a lot of attention, but at a big expense. And it was the Incredible Hulk Sean Waxman who helped set me straight.
You have to be able to properly assess a problem in order to create and attack a solution. And that includes if the problem is you.
I urge everyone involved in this industry to look at how you recruit and what processes you use to screen and qualify potential customers.
Why is it some people choose to approach their pricing model for a gym business in a completely illogical fashion? A business that does not pay its owner can't possibly last.
If you have a business goal and the person advising you has no track record to speak of in relation to your goal, take it with a pinch of salt.
Are you a gym owner or coach who works sixty to seventy hours a week? Then you need to watch this video.
An increasing number of coaches or personal trainers are providing online training services. However, a recent study has found that providing printed information is more effective.
My business manager keeps telling me I need to write up who my perfect client is. If you describe your perfect client, I am told, "They will come." So, here it is and how to make your own list, too.
You've probably heard finding a niche is a good business move, but there's a good and a bad way to do it. Here are five things to avoid while exploring a new specialty.
Running your own gym might sound great in theory, but there are some tricks to actually getting your business off the ground. Here are 7 articles will help you build your gym business effectively.
Are you a coach, or hoping to become one in the near future? If so this one is for you. Here are the top ten articles from our coaches here at Breaking Muscle in 2012!
Looking at back at the start of my gym business, I cringe at how many things we got wrong. Here are six things I wish I'd been told. Don't make the same mistakes I did with your new gym.
A recent article from the Journal of Strength and Conditioning Research explored the role of the strength and conditioning coach in providing emotional support to injured athletes.
Thinking of starting a gym business or becoming a personal trainer? Here are fifteen of the best business books I have personally read and go back to. They've made a big difference for me.
Have you ever asked your clients what they think of you or why they train with you? Have you ever considered firing any of them? Read on to learn how to win the hearts and minds of your clients.
In part one of this series we discussed widening your technical knowledge in-depth. Now, it’s time to focus on getting info OUT of your head, INTO your students, and INTO the world.
You're a trainer or a coach and you work out on your own...but you're losing motivation! Here are 3 solutions to keep YOU fit and healthy, just like you do for your clientele.