Brendan is a former professional Ironman triathlete, a two-time Canadian 50km Ultra Marathon Champion, the creator of an award-winning line of whole food nutritional products called VEGA, and the bestselling author of Thrive. He is also the developer of the acclaimed ZoN Thrive Fitness program and the formulator of the new (September, 2011) award-winning, 7-product natural VEGA Sport system.

The creator of THRIVE FOODS Direct, Brendan developed the plant-based, whole food delivery service based on his nutritional philosophy, which he adapted from his Thrive book series. It launched in December of 2011.

Recognized as one of the world's foremost authorities on plant- based nutrition, Brendan is a guest lecturer at Cornell University and presents an eCornell module entitled The Plant-Based Diet and Elite Athleticism.

His latest book is called Thrive Foods: 200 Plant-Based Recipes for Peak Health. It delves deep into the environmental aspects of food production, and offers practical solutions the help us each reduce our strain on the environment