Business Development

Mark Rippetoe called out collegiate strength coaches for dubious methods and lackluster results. Like it or not, he has a point.
Any business would love to have the trust of their customers. But trust cannot be bought or conjured through words. It's about what you do.
As big companies devote more money and personnel to security, criminals are increasingly turning to small businesses that present a softer target.
There's a harsh reality about owning a gym. Do it wrong and you can easily wind up broke, busy, and with no time for your own workouts.
I’m going to present you with three typical scenarios from the fitness industry. If you recognize yourself in this article, maybe it's time to be a bit more respectful.
How does a business stay true to the founder's vision and still allow customers to drive innovation?
It’s interesting how clients hire a professional when it comes to fitness while turning a blind eye to other areas.
If you want to be competitive you can be first, be best, or be different.
In fitness, what the customer wants is not necessarily what the customer needs. I'm going to outline what they want, versus what trainers need to provide.
Are you making these mistakes? It could be costing you clients and your reputation.
The build-or-buy decision for business systems or software can feel overwhelming. Let's look at the big picture.
One of the most important, but rarely discussed aspects of opening a gym is your lease - and a commercial lease can be a beast.
If you are a real expert, you value your time, your investments, your results, and your impact.
Many successful businesses compete with free. Let's look at some real world examples.
If done wrong, your AdWords campaign can eat through your budget like Kobayashi through a pile of hot dogs.
I’m going to help you become a better leader, inspire others, and leave a mark in our industry.
So, you’ve been a trainer for a while and want to take it to the next level? If that is you then read on.