Like many personal trainers, Alex's route into fitness came from a sporting background and a keen interest in human development. He began studying sports and health sciences at the age of 18 and has become a perpetual student. He holds an BSc and MSc in Sport and Health Sciences and has trained both national and international athletes.


Like many personal trainers, Alex's route into fitness came from a sporting background and a keen interest in human development. He began studying sports and health sciences at the age of 18 and has become a perpetual student. He holds an BSc and MSc in Sport and Health Sciences and has trained both national and international athletes.

With the experience and understanding he has gained, Alex has developed strategies that get people the bodies they want but also gives them confidence and better health for the long term. Alex believes this to be hugely rewarding and empowers people to have a healthier and more successful life.

Alex feels that because health is wealth and material things ultimately come and go, many people are set on the path of increasing weight, poor health, disease, early death, and a poor quality of life. His mission is to impact the trajectory of people’s lives for the better.