Tech geek, avid fitness fan and lover of the outdoors, James can often be found deep in the backcountry of the Alps in search of that perfect powder trail on his snowboard.

Having spent much time learning French, German, and computer science, and then working as a police officer in the Metropolitan Police Service in London, James now devotes his time to try and help educate others about the need for a healthy lifestyle.

Krav Maga Global Instructor, StrongFirst Team Leader, founder of Kettlebell Fever, and founder of the Strength Matters magazine, summit, and podcast, James' mission is to bring like-minded people together through educational events that continuously push the boundaries of the health and fitness industry.