Luis Uribe is a fitness author and health advocate dedicated to helping people navigate the complex world of fad diets and gimmick workouts. Luis believes body type specific training is always the way to go and all of his information is focused towards effective, proven methods tailored to people with "muscle unfriendly" genetics.

He helps them make a plan and execute according to their specific needs. By creating better habits and encouraging living a healthy life without being consumed by its limitations. No one should have to give up the things they enjoy in life.

Luis is a Brazilian jiu jitsu practitioner and preaches the discipline and persistence that he has learned as pillars of his work.