Rich Stead is the CEO of Athletes Insight, a high-quality resource for athletes and weekend warriors looking to improve their performance, as well as Editor-in-Chief of the Athletes Insight Magazine.

Rich works as an applied sport scientist, with experience training athletes from the NBA, to international ice-skating, and everyone in between.

Stead is also an ex-international athlete himself, competing around the world for Great Britain in the Winter Olympic sport of bobsled in both the two- and four-man events, collecting an array of medals along the way after transferring from the British Skeleton talent program.

Rich has Master's and Bachelor's degrees in Kinesiology from the prestigious Loughborough University in the U.K., is a CSCS Certified Strength and Conditioning Specialist, Sports Nutritionist, and of course, certified trainer.

The main driver for Rich is to enjoy sharing his knowledge and experience across several sport science disciplines, helping aspiring individuals achieve their potential. He runs a small, uplifting community which provides support for athletes of all abilities, and is a strong believer in celebrating the roller-coaster ride of an athlete's journey.

Rich trains athletes, mentors, enjoys burritos, and has a passion for creative design.