Ruggero Loda founded Running Shoes Guru in 2009, while on a break from his career in sport companies such as Nike and Reebok/Adidas. A passionate runner and triathlete, Ruggero has a long history in sports. He swam competitively since he was eight years old and spent an impressive amount of time learning every sport he could from skiing to mountain biking, from basketball to tennis, and from weight lifting to skateboarding. Currently he balances his time between running, swimming, biking, and some strength training.