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Athlete Journal: Travis Holley, Entry 20 – 9/1/12

This week Travis shares his admiration for a coach we are big fans of, too - Zach Even-Esh. Check out what Travis is up to and see one of his favorite videos from Zach on "making excuses."

travis holley, crossfit, crossfit central, coaching, journal, training journal

Written by Last updated on Oct 21, 2021

Travis Holley – Athlete Journal 9/1/12

(Read Travis’s Bio here)

What’s up, y’all!

As some of you may know by now, I have been given an amazing opportunity to lead and run an Underground Strength Certification here in Austin on October 20th. To be quite honest, this is a dream come true. I’m sure many of you know that Zach Even Esh is the man behing the Underground Strength movement, and is one of my biggest idols and mentors. He is truly one of those guys that every guy wants to be like – and for good reason. He is not only an outstanding strength coach and business man, but he is one of the best family men I know. Just an all-around stellar guy!

I’ve been working with Zach for nearly three years now, and he has seen me grow as a strength coach and person. Enough that he’s allowed me to run this upcoming cert! It’s truly an honor.

Now, that is all really back story. I wanted to share one of his videos that he recently posted because it’s that important. Zach goes on a rant about how people these days are just plain and simple SALLIES! The vast majority of people have no F*CKING clue what it means to work hard and push the limit. People put more work into making up “reasons” and excuses for why they can’t do this or that, rather than just F*CKING stepping up and leading from the front.

Excuses, Excuses, Excuses... Live The Code

Let’s make a deal – I will never take the easy way out if you don’t. If we start there, and start living with integrity and guts, we might just start a revolution. It’s rare these days. People will notice – trust me.

travis holley, crossfit, crossfit central, coaching, journal, training journal

About Travis Holley

Travis Holley grew up in the wonderful and exciting town ofEvanston, Wyoming (look it up).It was a great town to grow up in, but with not a whole lot to do he spent most of his time outside causing trouble in the neighborhood or playing sports. This is where he developed his passion for fitness and an active lifestyle. This love for health and fitness drove Travis to pursue his BS degree in Sport and Exercise Science from the University of Northern Colorado.This is also where his mentor first introduced Travis to CrossFit. "Cindy" was his first WOD, and ever since then he's been hooked!

Early on in his CrossFit career, Travis was involved in the start-up of two separate CrossFit affiliates in Colorado, and while doing so developed enough skill as a CrossFitter to compete in the 2008 Regionals, placing 10th overall. He would have a new home and training ground, however, by the summer of 2009.Travis jumped at a life-changing job offer at CrossFit Central in Austin, Texas.Since joining Central, Travis has earned a head coaching role as well as created his own brand and program, Strictly Strength.Among other elite-level specialty groups, this program is now one of the select training methods used by the CrossFit Central competitors as they prepare for the 2012 Games.

As the CrossFit Central team prepares for the 2012 Games, Travis hopes his five years of CrossFitting, and previous Games' experience will help solidify a first place spot for the strong and extremely well-rounded affiliate team.

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