There are critical steps to follow to ensure a successful TV appearance that may boost your credentials as a fitness pro.

In this industry, there are both pitfalls and possibilities around every corner. Here's how to navigate through them.

When it comes to client growth, it is important to know when enough is enough.

There is one cost that seldom shows up on the books. Because of that, the finances of a dream business are often distorted.

Fitness entrepreneurs - your sales need to support yourself before you can truly help as many people as possible.

I don’t have all the answers for running a gym business. But I do have this collection of principles that have led me to success.

Here's a little secret. Your number-one objective with any digital marketing campaign is to acquire an email address.

Not all customers are created equal. Some are a nightmare to work with and don't care about what you do. You want to attract people just like you.

Having a great concept isn't going to cut it anymore. The new metric will be growth velocity. Bigger, faster is better.

The YMCA might not be the most cutting-edge gym, but it has a genuine sense of community - and a commitment to it, as well.

A new survey of physical therapists who hold a CSCS credential found it might only be helpful in some areas of business.

Your greatest regrets in business will be about people. Not business abstractions, but real people, with names and faces.

Define who the people are you’re pursuing and you’ll have classes filled with whatever customers you want.

Customers who get their issue resolved tell around four to six other people. So every time your phone rings, it's an opportunity.

These two endeavors come down to the exact same working principles - hard work, discipline, determination, and focus on a long-term goal.

Any business would love to have the trust of their customers. But trust cannot be bought or conjured through words. It's about what you do.

An on-ramp teaches foundational movements, but it also teaches the language of CrossFit, lowers injury rates, and welcomes clients into your culture.