Business Development

If I could go back in time and tell myself five things I wish I would have learned sooner, they would be these.
The first thing you must focus on, which is often overlooked, is the value you provide for your clients and gym members.
There is one cost that seldom shows up on the books. Because of that, the finances of a dream business are often distorted.
Saying you aren’t an expert in something is seen as a sign of weakness. But nothing could be further from the truth.
When someone stands out from the Internet swamp it makes me sit up and take notice. Here's how to be that person.
Fitness entrepreneurs - your sales need to support yourself before you can truly help as many people as possible.
Only those who have undergone the competitive experience can efficiently master the role of a coach.
I don’t have all the answers for running a gym business. But I do have this collection of principles that have led me to success.
The Internet is embedded in CrossFit's DNA. How can your business leverage this viral power of technology?
Here's a little secret. Your number-one objective with any digital marketing campaign is to acquire an email address.
Not all customers are created equal. Some are a nightmare to work with and don't care about what you do. You want to attract people just like you.
It’s easy to work with a talented athlete, but you need patience and knowledge to teach clients with little talent or possibly even desire.
Having a great concept isn't going to cut it anymore. The new metric will be growth velocity. Bigger, faster is better.
The moment you understand this tactic will be the day you see huge profits and gains in your business.
Your greatest regrets in business will be about people. Not business abstractions, but real people, with names and faces.
Define who the people are you’re pursuing and you’ll have classes filled with whatever customers you want.
Customers who get their issue resolved tell around four to six other people. So every time your phone rings, it's an opportunity.