Business Development

Looking at the numbers of people who actually stick around your gym can be scary, but your business will thank you.
I’ve had many individuals approach me with questions about being a trainer and whether to become one. Here’s the advice I've told them.
I firmly believe that approaching contracts with honesty and humanity will build a much better business for you and your team - and your clients.
Today I'll discuss a few good reasons to pre-qualify clients and also give you some concrete steps to go about it.
Looking to opening up your own gym business? Help is at hand, not just from me but from those who have done it before. Here are a few things I would look at if I was in your shoes.
Fred Fornicola is a fitness specialist. He has been involved in the field of strength and fitness since 1976 and has authored hundreds of articles in numerous publications.
Make sure both you and any potential business partner or investor are comfortable with the answers to all of these questions before joining forces.
Your team is your family and what power your business. These are important things you need to examine before bringing a new member into your business team.
As a gym business grows, class size can become a problem for many business owners. But if you incorporate a class cap, you also have to figure out how to enforce it.
I don't have a single day off this month, and every weekend is taken up with courses. I know I’m not the only one to face such difficulties, so I'm sharing how I plan my week.
A few years ago I made a big mistake. I got a lot of attention, but at a big expense. And it was the Incredible Hulk Sean Waxman who helped set me straight.
You have to be able to properly assess a problem in order to create and attack a solution. And that includes if the problem is you.
I urge everyone involved in this industry to look at how you recruit and what processes you use to screen and qualify potential customers.
Why is it some people choose to approach their pricing model for a gym business in a completely illogical fashion? A business that does not pay its owner can't possibly last.
If you have a business goal and the person advising you has no track record to speak of in relation to your goal, take it with a pinch of salt.
Are you a gym owner or coach who works sixty to seventy hours a week? Are you verging on burnout and barely making the money to keep going? Then you need to watch this video.
An increasing number of coaches or personal trainers are providing online training services. However, a recent study has found that providing printed information is more effective.