Business Development

Let's look at what really happens when you do a heavily discounted email offer like Groupon, including the potential for insulting your current clients and the tiny amount you actually earn.
If a career in coaching and running your own facility interests you then this video is one you need to watch. Or maybe when you look at this video you will realize that this industry is not for you.
My business manager keeps telling me I need to write up who my perfect client is. If you describe your perfect client, I am told, "They will come." So, here it is and how to make your own list, too.
You've probably heard finding a niche is a good business move, but there's a good and a bad way to do it. Here are five things to avoid while exploring a new specialty.
Running your own gym might sound great in theory, but there are some tricks to actually getting your business off the ground. Here are 7 articles will help you build your gym business effectively.
Are you a coach, or hoping to become one in the near future? If so this one is for you. Here are the top ten articles from our coaches here at Breaking Muscle in 2012!
Looking at back at the start of my gym business, I cringe at how many things we got wrong. Here are six things I wish I'd been told. Don't make the same mistakes I did with your new gym.
Logan and Danny started their gym outdoors because it was what they could afford, but before long it became what was unique about their "gym." Now, they have no intention of going inside.
A recent article from the Journal of Strength and Conditioning Research explored the role of the strength and conditioning coach in providing emotional support to injured athletes.
Thinking of starting a gym business or becoming a personal trainer? Here are fifteen of the best business books I have personally read and go back to. They've made a big difference for me.
Have you ever asked your clients what they think of you or why they train with you? Have you ever considered firing any of them? Read on to learn how to win the hearts and minds of your clients.
In part one of this series we discussed widening your technical knowledge in-depth. Now, it’s time to focus on getting info OUT of your head, INTO your students, and INTO the world.
You're a trainer or a coach and you work out on your own...but you're losing motivation! Here are 3 solutions to keep YOU fit and healthy, just like you do for your clientele.
I get asked all the time how to become a successful fitness blogger. If you take these 7 sins to heart, you will be leaps and bounds above the other bloggers out there!
Own a small gym and trying to navigate the business side of things? This two part article on running a small business is for you. 5½ things you NEED to fix to be successful!
Run your own gym or studio? Trying to navigate being an entrepreneur as well as a coach? I know the joys and pitfalls of running a gym. Read on to find out the fixes you NEED to make.
So, how does one go about becoming the general manager of a world famous MMA gym? Scott McKendry found his way in through being a student at the world-famous Team Quest gym in Portland, Oregon.